If you buy a can of tuna or a pizza with sea food, do you know where all these fishes and shells came from? I guess you don’t and if you care the company “follow fish” might be interesting for you.
This company is about transparency in fishing. The products do have a tracking-code like a normal packet. this tracking-code shows detailed information about the product you bought or you’re about to buy.
The code delivers many information like:
- product (tuna, …)
- fishing area (Maldives, …)
- origin (Indian ocean,…)
- fishing method (pole & line, …)
- geo-location (will be shown on google maps)
- transport route (Maldives > Germany)
- frozen storage
The fishing process is very well picked and it’s optimized to have less by-catch as possible. Follow Fish is about sustainability and a fair deal between the customer and the fisherman:
Image by: Veronika Kieneke