Eco-seals & Fairtrade-seals – What do they do?

A lot of different quality seals are on the products we use daily. It requires some time to figure out what each one of them mean. Ecological, sustainable production or fair trade – A quality seal should help the customer to orientate in the product jungle. Take a look at a lot of different seals here!

FairTrade-LogoFairtrade Seal

Publisher: TransFair

Definition of Fair Trade: Transparency and Respect to create justice for the international trade. Better trade conditions and better social rights for producers will lead to a more sustainable development.

Aim of Fair Trade:

Support for producers (families) in Africa, Asia and Latin America. Improve the life of the families and their working conditions. Fair payment for products.

Size: 27.000 supermarkets participate and 800 World Stores

Standard: Fair Trade International Standards

Official Homepage

Rainforest Alliance Certified SealRainforest-Alliance-Certified

Publisher: Non Government Organization formed by third parties in 1987

Farmers need to follow standards in order to be distinguished with the seal of the Rainforest Alliance. These standards include a social- and environmental management system, to protect ecosystems, wildlife, waters and to ensure a fair treatment and good working conditions for employees.

Aim of the Rainforest Alliance:

To protect the biodiversity and to ensure the rights and welfare of workers and their communitieses.

Size: In 64 different countries about 76.112.974 ha (188.079.255 acres) of forest have been certified

Standard: Rainforest Alliance Sustainable Agriculture Standard

Criticism: The Rainforest Alliance is alleged to help some bigger companies to greenwash their image with their seal. The seal shall give the impression to produce fair trade and sustainable products, although the Rainforest Alliance doesn’t meet the criteria for that.

Official Website


Marine Stewardship Council

Publisher: Representatives from fisheries management, trade, industry, environmental organizations and researchers

Labeling fish from sustainable resources

The aim of the Marine Stewardship Council

Reduction of global overfishing, ensure the wildlife in the oceans and restore the maritime fish population

Size: 18.000 certified Products in over 100 countries, 200 fisheries have been certified (March, 2013)

Standards: Marine Stewardship Council Standards

Official Website: